January 6, 2020
MeritDirect Acquires Compass Marketing to Expand B2B Data Offerings
(RYE BROOK, NY –Effective January 6, 2020) – MeritDirect, announced today that it has acquired Compass Marketing Solutions, the leader in identifying, compiling and verifying business data in the US and Canada. This deal is the first acquisition by MeritDirect since it partnered with Denver-based middle market private equity firm, Mountaingate Capital, in May 2019 for the purpose of aggressively expanding its data and services offering to better serve clients in the B2B marketplace.
This acquisition of Compass by the leading provider of B2B data and performance marketing solutions, MeritDirect, expands the depth and breadth of MeritDirect’s B2B data solutions and offers its enterprise technology and B2B clients more comprehensive and targeted data intelligence across channels. Compass adds a group of talented B2B data industry experts to MeritDirect’s team, including company founders John Hartmann and Todd Love, who will be joining MeritDirect’s management team as Senior Vice Presidents.
Compass, a data-driven organization, was founded on the principles of building data sets that are unique to the marketplace and that offer expanded, high-quality data coverage for integration in online and offline environments. Their current solutions are highly complementary to MeritDirect’s offerings and provide additional scale for MeritDirect’s existing B2B data solutions, new product capabilities, as well as expanded and enhanced intelligence for analytics and insights solutions.
“I’m excited that MeritDirect recognizes the dedication that the Compass team has delivered in providing high quality data and integration across platforms. We feel that Compass aligns perfectly with MeritDirect’s leadership in B2B data and solutions-focused client engagements,” said Todd Love, Partner at Compass. “Data continues to drive intelligence and innovation in the B2B marketing landscape and we are eager to begin this next chapter to better serve all of the clients of our new combined company.”
Rob Sanchez, CEO of MeritDirect added, “High quality and unique B2B data and delivery is vital to the strategic vision of MeritDirect and service to our clients. This acquisition adds a great new dimension to our capabilities and our commitment to meeting our client needs in an evolving marketplace. We are looking forward to welcoming the data expertise of John Hartman and Todd Love to our management team. Their focus in the B2B space allows for a number of synergies, new product offerings and broadens our ability to serve our clients.”
MeritDirect, based in Rye Brook, NY, with additional offices in Boston, Denver, Chicago and London, is the leading provider of B2B data, database products and performance marketing solutions. The Company leverages its leading database technology platform to provide marketers access to the most comprehensive, current and relevant B2B data in the market so they can optimize and improve their customer acquisition and retention efforts. More information on MeritDirect can be found at www.MeritDirect.com.
Compass Marketing Solutions, based in Lincoln, NE, is an industry leader in providing highly accurate and targeted sales and marketing information and integration for both businesses and consumers. The organization applies a data driven approach in both offline and online environments. More information on Compass can be found at www.CompassVentures.com.